Marco Chiesi — Head of WordPress at Hostinger. Product leadership for WordPress at scale, AI site building and open source.https://www.chiesi.net/en-UShttps://www.chiesi.net/2026/09/rebuilt-my-wordpress-site-without-opening-wordpress/https://www.chiesi.net/2026/09/rebuilt-my-wordpress-site-without-opening-wordpress/No code, no wp-admin, no control panel: how my site was built, filled and debugged over a weekend by an agent, and why most of its 1,499 tool calls went on things I did not need.Sun, 13 Sep 2026 14:03:41 GMTBuildinghttps://www.chiesi.net/2026/08/webmcp-block-editor-wordcamp-us-2026/https://www.chiesi.net/2026/08/webmcp-block-editor-wordcamp-us-2026/WordCamp US ran Contributor Day as a hackathon. Five of us spent it teaching the block editor to expose its own actions as WebMCP tools, so an agent can edit a post live in the browser.Sun, 16 Aug 2026 16:30:00 GMTBuildingWordCampshttps://www.chiesi.net/2026/04/ai-plugin-builder-cloudfest-hackathon-2026/https://www.chiesi.net/2026/04/ai-plugin-builder-cloudfest-hackathon-2026/Three days, eight people from eight countries, and a WordPress plugin that writes WordPress plugins — how the AI-Powered Plugin Builder came together at CloudFest Hackathon 2026, and where it ended up.Tue, 07 Apr 2026 10:00:00 GMTBuildingCloudFesthttps://www.chiesi.net/2025/06/llms-txt-for-wordpress/https://www.chiesi.net/2025/06/llms-txt-for-wordpress/A small Markdown file at your site root telling AI tools what matters on it. What the format asks for, how Hostinger Tools generates it in one click, and why nobody should oversell it yet.Thu, 12 Jun 2025 09:00:00 GMTBuildinghttps://www.chiesi.net/2025/03/wp-cli-mcp-host-cloudfest-hackathon-2025/https://www.chiesi.net/2025/03/wp-cli-mcp-host-cloudfest-hackathon-2025/Three days at Europa-Park turning WordPress into an MCP server and WP-CLI into an MCP host — and a reminder of why competing companies giving their work away still produces the best software.Mon, 17 Mar 2025 17:00:00 GMTBuildingCloudFesthttps://www.chiesi.net/2025/03/my-interview-on-the-hostinger-blog/https://www.chiesi.net/2025/03/my-interview-on-the-hostinger-blog/Twenty years in the industry condensed into one conversation: how childhood curiosity became a career, what balancing technical and managerial work really looks like, and why finishing what you start matters.Mon, 17 Mar 2025 07:58:25 GMTInterviewshttps://www.chiesi.net/2024/03/wordcamp-europe-2024-organiser-interview/https://www.chiesi.net/2024/03/wordcamp-europe-2024-organiser-interview/Ohia and I joined Maciej Nowak to talk through what it actually takes to organise WordCamp Europe — remote coordination, visas, suppliers, and the volunteers who make it happen.Mon, 04 Mar 2024 11:01:36 GMTInterviewsWordCampshttps://www.chiesi.net/2023/06/my-interview-on-the-learnwoo-blog/https://www.chiesi.net/2023/06/my-interview-on-the-learnwoo-blog/On leadership style, measuring the success of technical initiatives, and what aspiring technology leaders actually need — for LearnWoo’s Expert Speaks series.Thu, 29 Jun 2023 08:10:49 GMTInterviewshttps://www.chiesi.net/2022/07/my-interview-on-the-cloudways-blog/https://www.chiesi.net/2022/07/my-interview-on-the-cloudways-blog/How I got into WordPress, how Black Studio works, and why the community matters — an interview for the Cloudways blog.Thu, 14 Jul 2022 10:23:00 GMTInterviewshttps://www.chiesi.net/2020/02/my-interview-on-the-bionicwp-blog/https://www.chiesi.net/2020/02/my-interview-on-the-bionicwp-blog/On building BlackRay, moving to WordPress, and the story behind Black Studio TinyMCE Widget — an interview for the BionicWP blog.Tue, 11 Feb 2020 11:50:00 GMTInterviewshttps://www.chiesi.net/2019/05/grunt-automation-for-lazy-developers-wordcamp-bari-2019/https://www.chiesi.net/2019/05/grunt-automation-for-lazy-developers-wordcamp-bari-2019/The Italian, full-length version of the Grunt talk: automating the repetitive parts of WordPress plugin and theme development so you can spend attention on the parts that matter.Sat, 18 May 2019 10:30:00 GMTWordCampshttps://www.chiesi.net/2018/09/whos-afraid-of-the-command-line-wordcamp-rome-2018/https://www.chiesi.net/2018/09/whos-afraid-of-the-command-line-wordcamp-rome-2018/Interfaces have spent decades getting friendlier, and yet the command line remains irreplaceable for some jobs. A practical tour of WP-CLI for people who do not consider themselves developers.Sat, 15 Sep 2018 10:25:00 GMTWordCampshttps://www.chiesi.net/2018/06/once-upon-a-time-there-was-a-plugin-wordcamp-europe-2018/https://www.chiesi.net/2018/06/once-upon-a-time-there-was-a-plugin-wordcamp-europe-2018/The story of Black Studio TinyMCE Widget — 900,000+ active installs — and what a free plugin did for the two people who wrote it. A lightning talk with Francesco Canovi at WordCamp Europe in Belgrade.Fri, 15 Jun 2018 14:30:00 GMTWordCampshttps://www.chiesi.net/2018/05/building-a-wordpress-plugin-from-scratch-wordcamp-bologna-2018/https://www.chiesi.net/2018/05/building-a-wordpress-plugin-from-scratch-wordcamp-bologna-2018/An introductory talk for developers who know WordPress but have never written a plugin: the conventions, the security basics, the architecture, and how to find your way through the documentation.Sat, 19 May 2018 08:30:00 GMTWordCampshttps://www.chiesi.net/2018/04/grunt-the-wild-boar-devs-best-friend-wordcamp-london-2018/https://www.chiesi.net/2018/04/grunt-the-wild-boar-devs-best-friend-wordcamp-london-2018/A lightning talk on Grunt: how a task runner removes the repetitive parts of WordPress plugin and theme development, and why the laziest developers automate first.Sat, 14 Apr 2018 08:40:00 GMTWordCampshttps://www.chiesi.net/2018/04/ten-tips-in-ten-minutes-for-a-successful-plugin-wordcamp-torino-2018/https://www.chiesi.net/2018/04/ten-tips-in-ten-minutes-for-a-successful-plugin-wordcamp-torino-2018/Ten pieces of advice from six years of building and maintaining a widely used plugin — and almost none of them are about writing code.Sat, 07 Apr 2018 15:10:00 GMTWordCampshttps://www.chiesi.net/2017/12/cera-una-volta-un-plugin-wordcamp-rome-2017/https://www.chiesi.net/2017/12/cera-una-volta-un-plugin-wordcamp-rome-2017/The first outing of the plugin story, in Italian, at WordCamp Rome: a plugin 100% made in Italy with 900,000+ active installs, and the two authors behind it.Sat, 16 Dec 2017 11:20:00 GMTWordCamps