Ten tips in ten minutes for a successful plugin — WordCamp Torino 2018

I gave this talk at WordCamp Torino 2018 in Turin, Italy, in Italian (original title: 10 consigli in 10 minuti per un plugin di successo).
A ten-minute lightning talk with a simple premise: making a successful WordPress plugin is not only a programming problem. By then I had spent more than six years building and maintaining one, and most of the lessons had nothing to do with PHP.
So: ten tips, one minute each, drawn from what actually moved the needle — and from the mistakes that cost us time.
The themes
- Picking a problem narrow enough to solve properly and common enough to matter
- Documentation and the readme as product surface, not an afterthought
- Support as a feedback channel: what users report tells you what to build next
- Releases, compatibility and the discipline of not breaking people’s sites
- Reputation in the repository, and how slowly it is earned
Slides and recording
- Slides (Google Slides)
- Session page on the WordCamp Torino 2018 site
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